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CartCraft

CartCraft plans a household's week of meals and prices it before the shop. It is Waypoint's first product. Brand, the iOS app, the web app, the App Store listing and the launch site all came from one studio, and the same team keeps shipping it.

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/Industry/
Food & drink
/Platforms/
iOS, iPadOS, web. Android coming soon
/Stack/
Swift, SwiftUI, Next.js, Firebase, Stripe
/Client/
Waypoint Digital, own product
/Year/
2026
cartcraft.app landing page
This week: nine meals for four people, estimated at $77.17 of a $120 budgetShopping list grouped by store and ordered by aisle
Stores: every trip costed, one stop or twoPantry: what you already have comes off the bill
What we did
  1. 01

    Brand

    Name, mark, type and colour, then a guide the app and the site both follow.

  2. 02

    Product

    A native SwiftUI app and a web app on one Firebase backend, with subscriptions on both.

  3. 03

    Launch

    App Store listing, review screenshots, the marketing site and the pricing page.

Building something similar?

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